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Client privacy notice (template)

Last updated: 2026-09-17

For businesses using DEK. You are the controller of your clients' data, so you must provide your clients with your own privacy notice and make sure it is easy to find (clauses 11.4 and 11.5 of the Terms of Service). The whole notice does not fit in your booking page description, and links do not work there, so publish the notice, for example, on your website, and say in your booking page description where to find it. When you copy the notice, keep the web addresses in it visible. This is a template you are free to adapt: replace the fields in square brackets [...] with your details, keep the option that fits where several are given, and delete the bracketed sentences that do not apply to your business (for example, if you do not send SMS messages or email campaigns). The DEK functions are described as they work on the date shown above; if you change your DEK settings (for example, switch off sharing of reliability score numbers), change the notice accordingly. DEK analytics may be used on your booking page only once the owner of your DEK account has personally accepted version 2.1 or a later version of the Terms of Service, at signup or in your DEK account (a notice of the new version is not enough); add the information about it to your notice as clause 11.4 of the Terms of Service requires. DEK does not delete client cards, visits or SMS conversations automatically, and you cannot delete visits or SMS messages in DEK yourself; where this is needed to fulfil a client's request, Majevski, MB deletes specific visits, SMS messages or contacts in your asms.lt account at your request, where technically possible (clause 8.3 of the DEK Data Processing Agreement). When you delete a client card, the card no longer appears in the client list, search or exports, and its data (first name, last name, phone number, email address, card notes and custom fields) is no longer shown to your staff where DEK shows visits: the calendar, the visit window, today's visit list on the dashboard, the calendars your specialists subscribe to (where the data is refreshed as often as those calendar services refresh it), digests and new booking alerts. The client's visits do remain: they are shown under the label "Deleted client" with their time, services, specialist, status, price, the notes of your staff and those recorded with the visit (including the note the client left when booking), visit custom fields, meeting link and the message history of the last 12 months; the visits remain until they are erased together with your other data after your contract with Majevski, MB ends, and the client's personal visit link keeps working for the client. The SMS conversation with the client's phone number also remains and is shown under that number, and reports count that client's visits without the client's details. If you send email campaigns, a deleted client's email address, first name and last name also remain on the lists of earlier campaigns in the 1e.lt system until they are erased together with your other data, even if the data of the client card is removed earlier. At your written request, Majevski, MB removes the data of a deleted client card earlier, within 30 days of receiving the request (clause 30.9 of the Terms of Service): it erases the card's first name, last name, contact details, date of birth, gender, notes, custom fields, consent flags and link to a DEK Identity, the client's email click and delivery failure events and the recipient address in message records, and makes sure the client's email address is no longer on your list in the 1e.lt system. An empty card record remains in the database (its identifier, dates including the date of the last visit, the source of the record, the language, visit counts and the asms.lt contact identifier, where such a contact was linked or found), so that the visits keep showing as "Deleted client". Visits, rules for recurring visits, SMS messages and contacts in your asms.lt account then remain and are deleted only if you name them (clauses 8.3 and 12.7 of the DEK Data Processing Agreement). So state only a retention period that you can actually keep. On the client card DEK keeps only a flag showing whether the client agreed to receive news, without the date or wording of the consent; if you need evidence of consent, keep it yourself. The template is only an aid: Majevski, MB does not guarantee that it is sufficient for your business, and you are responsible for the final notice and for providing it to clients. We recommend having it checked by a lawyer.


[Business name] privacy notice

Who processes your data. The controller of your personal data is [Business name], [legal entity or business certificate code], address [address], email [email], phone [phone number]. [Our data protection officer: [name, email].] We use the DEK platform to take bookings, manage our calendar and send messages. Its operator, Majevski, MB, processes your data on our behalf and on our instructions, as our processor. In certain cases, described under "When the DEK operator is an independent controller", Majevski, MB processes your data for its own purposes and is itself responsible for that.

What data we process.

  • Identity and contact details: first name, last name, phone number, email address, language for messages[, date of birth, gender].
  • Visit data: visit time, services, specialist, price[, payment method], visit status (for example "Confirmed", "Cancelled", "Completed", "No-show"), cancellation reason, the note you leave when booking and notes made by our staff[, meeting link for an online visit].
  • [Health information related to the service that you give us, for example allergies or contraindications.]
  • Messages and correspondence: which messages we sent you and whether they were delivered, clicks on the visit links in our messages[, SMS messages exchanged with our business phone number and your replies][, SMS messages we send you from the sender name "DEK" ("Premium SMS")]. [If we send email campaigns: whether you opened a campaign email and clicked the links in it.]
  • Consents and opt-outs: flags showing whether you agreed to receive news and offers and whether you opted out of emails or SMS messages.
  • Reliability data: the numbers of attended visits, no-shows and late changes, and the reliability score calculated from them.
  • Technical data: the IP address of your device when you book online, change the language of messages or opt out of emails (recorded in a security log by the DEK operator, see below).
  • [If you book a visit for a child or another person, you also give us their data; you may do so only if you are entitled to act on their behalf.]

Where we get the data. You give us most of the data yourself: when you book online, by phone or in person, and when you reply to our messages. Our staff record visit statuses and notes. If you have created a DEK Identity, your email address and phone number in our records are updated from it. [We transferred your contact details from [our previous booking system / a contact list].]

Purposes and legal bases. The Articles referred to below are Articles of the General Data Protection Regulation (EU) 2016/679 (GDPR).

  • To book a visit, provide the service and handle changes and cancellations: entering into and performing a contract (Article 6(1)(b)).
  • To send visit confirmations, reminders and messages about changes by email and SMS, and to receive and process your replies: performance of a contract [and our legitimate interest in making sure visits take place on time].
  • To keep a record of no-shows and late changes so that we can plan working time: our legitimate interest in reducing the harm caused by no-shows and last-minute cancellations (Article 6(1)(f)).
  • [If we have not switched off sharing numbers for the combined reliability score:] To transfer to Majevski, MB the numbers of attended visits, no-shows and late changes of clients linked to a DEK Identity, for calculating the combined reliability score: our legitimate interest, and that of other businesses using DEK, in reducing the harm caused by no-shows (Article 6(1)(f)).
  • To keep SMS correspondence so that we know what was agreed: our legitimate interest.
  • [To show visits in the calendars our specialists subscribe to: our legitimate interest in organising our work.]
  • [To process health information related to the service: your explicit consent (Article 9(2)(a)) [or another ground under Article 9(2)].]
  • [To ask for a review after a visit: our legitimate interest in receiving feedback.]
  • To send news, offers, birthday or name day greetings and invitations to visit again: your consent (Article 6(1)(a)) [or, where we offer our own similar services by email and you did not refuse this when giving your email address, Article 81(2) of the Law on Electronic Communications of the Republic of Lithuania and our legitimate interest]. DEK sends such messages only to clients whose client card has the "Marketing messages" flag on. When booking online you turn it on by ticking "I'd like to receive news and special offers"; if you are already our client, the box does not change the flag, so tell us if you agree.
  • To protect our booking system against abuse, for example fake bookings: our legitimate interest. The DEK operator also carries out this protection (see below).
  • [To meet legal obligations, for example accounting: legal obligation (Article 6(1)(c)).]

Whether you must provide data. To book online you must fill in the "Your name" field and give your [phone number / email address]. [If you give a landline number, an email address is also needed, because we do not send SMS messages to landlines.] Without this data we cannot accept the booking or tell you about the visit. The note and consent to receive news are optional. [You do not have to give health information, but without it we may not be able to provide some services safely.]

How we send messages.

  • Emails are sent from a DEK platform address with our name shown as the sender name. If you reply to an email about a visit, the reply goes to our mailbox. Every email contains an opt-out link. If you opt out through a greeting or an invitation to visit again, you will stop receiving only news and offers. If you opt out through an email about a visit, you will no longer receive any emails from us, including reminders and news.
  • [We send SMS messages from our own phone number [number] through our SMS gateway: the asms.lt service provided by Majevski, MB, our Android phone and SIM card; the messages are carried by our mobile network operator [name]. All SMS messages received at this number and sent through our asms.lt account, including those sent outside DEK, are stored in the DEK platform and can be seen by our staff who have access to SMS conversations. If the first word of your reply to an SMS is "YES" (or "TAIP", "TAK", "DA", "ДА"), your soonest upcoming visit with us that has not been cancelled and is registered under the phone number you replied from is confirmed. If the first word is "NO" (or "NE", "NIE", "NET", "НЕТ"), that visit is cancelled straight away, even if you write more after that word (for example "No problem, see you") and even if our cancellation rules no longer allow cancelling through the visit link. Such a cancellation less than 24 hours before the visit counts as a late change (see "Reliability score"). Other replies do not change the visit. A reply also does not change a visit if DEK receives it more than 24 hours after you wrote it, or if the visit was booked after you wrote the reply. While our DEK account is suspended or our DEK plan does not include SMS, replies are not processed. To stop receiving SMS messages, tell us at [email / phone number].]
  • [If we use DEK's "Premium SMS" function: SMS messages about your visits [and messages typed by our staff] may be sent to you from the sender name "DEK" instead of our phone number. They are sent on our instructions by the DEK operator Majevski, MB through its SMS provider SIA VERTEX LV (Latvia); to deliver a message, that provider uses communications partners, which may also be outside the European Economic Area where this is needed to deliver the message to your mobile network. You cannot reply to such a message: confirm, cancel or reschedule the visit through the link in the message (where our cancellation rules still allow this) [or contact us at [phone number / email]]. The text of the message is kept in the DEK platform together with our other SMS correspondence, and the DEK operator keeps a record of the message without its text (the number, the time, the number of message parts and the delivery status) for 12 months. To stop receiving SMS messages, tell us at [email / phone number].]
  • [If we require a mobile number verified by SMS code for online bookings: when you book online, you receive an SMS with a code from the sender "DEK", sent on our behalf by the DEK operator Majevski, MB through its SMS provider SIA VERTEX LV (Latvia) or, until that provider is connected, through its own asms.lt account; the booking is accepted only after you enter the code. The DEK platform keeps the number, the time and the delivery status of the text for 12 months; the text of the code is not kept. You cannot book online with a landline number. We may use the same code when we verify your number at the desk.]
  • Our messages contain a personal visit link. With it you can view the visit, confirm, cancel or reschedule it (where our cancellation rules still allow this) and choose the language of messages. The link works without logging in, so do not share it with others.
  • [We send email campaigns through the email sending system 1e.lt, operated by Majevski, MB. It stores your email address, first name and last name and records whether you opened the email and clicked the links in it. Every campaign email contains an opt-out link. If you reply to a campaign email, your reply may not reach us, so write to [email] instead.]
  • [After a visit we may send you a link to the review service [name]. DEK does not pass your data to that service; if you open the link, you use that service under its own terms.]

Reliability score. DEK automatically calculates what share of the sum of your attended visits, no-shows and late changes is made up of attended visits. A late change is a cancellation or rescheduling of a visit that you make yourself (for example through the visit link or by replying to an SMS) less than 24 hours before the visit starts, and a cancellation that our staff marked as caused by you. Other cancellations and reschedulings made by us or by the system do not count. If we have not changed the status of a visit, it may be marked as attended automatically once the visit time has passed. The score is supporting information only: it does not itself refuse or change bookings, decisions are made by our staff, and we do not refuse to serve you solely because of the score.

Automated actions and decisions. Some actions happen automatically: an SMS reply whose first word is a confirmation or cancellation word, and an action through the visit link, change the visit status straight away (see "How we send messages"); the reliability score is calculated automatically; if an email server reports that your email address does not exist, emails to you may stop automatically, and such a report may also come from another business's email sent through DEK; protective measures may automatically refuse a booking or the sending of a one-time code if your IP address or email address is marked as a source of abuse in a threat database, and they also limit the number of requests in a short time. If a booking is refused, you will see the message "Too many attempts"; if the sending of a one-time code is refused, you will not receive the code. If you think you were blocked without good reason, contact us at [email / phone number] or write to the DEK operator at pagalba@majevski.com. [We make no other decisions based solely on automated processing that produce legal or similarly significant effects for you.]

When the DEK operator is an independent controller. In the cases below, Majevski, MB processes your data for its own purposes and under its own responsibility, as described in the DEK Privacy Policy (https://dek.lt/privacy). You can contact it about this data directly at pagalba@majevski.com.

  • DEK Identity. If you choose to save your details on our visit page and confirm your email address or phone number with a one-time code that Majevski, MB sends in its own name, you create a DEK Identity or sign in to one you already have, and your record in our system is linked to it. In your DEK Identity account (https://dek.lt/my) you can see your visits with the businesses using DEK whose records are linked to the identity. Your email address and phone number in our records are updated from the identity. Our notes, consents and other data are not passed on to other businesses; other businesses are shown only the combined score described below. Deleting the DEK Identity does not delete our client card or visit history.
  • Combined reliability score. [If we have not switched this function off:] For clients linked to a DEK Identity, we transfer to Majevski, MB the numbers of attended visits, no-shows and late changes, without visit dates, services, notes or our name. From the numbers received from businesses that share them, Majevski, MB calculates a combined score. The numbers of a client card we have deleted are not counted in it. Businesses on paid DEK plans that share their numbers see it only as a single percentage, without business names, visit dates or services; you see it in your DEK Identity account as a percentage together with the numbers of attended visits and of all visits taken into account. You can object to this processing by writing to pagalba@majevski.com or to us at [email]; once the DEK Identity is deleted, the combined score is no longer calculated. [If we have switched this function off: we do not transfer our clients' numbers for the combined score and we do not see the combined score.]
  • Protection against abuse. When you book online or request a one-time code, your IP address, a hash value of your email address and your email domain may be checked against the threat database M Blacklist, operated by Majevski, MB, and information about suspicious activity may be sent to it. The data in this database is also used to protect other services related to Majevski, MB, and the list of confirmed threats (IP addresses, hash values of email addresses and email domains, without names or email addresses) is published openly so that other websites can use it as well. Certain actions are also recorded in security logs together with the IP address, for example an online booking, a change of the language of messages or an opt-out from emails. Legal basis: the legitimate interest of Majevski, MB in keeping the platform and its users secure.
  • Analytics on the booking page. If you agreed to analytics in the DEK cookie window (on this or any other DEK page), Majevski, MB may use analytics tools (for example, Google Analytics or nda.lt) on our booking page to measure and improve the platform. These tools use the same browser identifier on different DEK pages, including the booking pages of other businesses using DEK where analytics runs, so Majevski, MB can see that other businesses' pages were opened in the same browser. These tools do not run on the visit management page or on other pages with personal links, nor in the DEK Identity account, and they do not receive such links or the data you enter or select in the booking form. Apart from Google Analytics, only an analytics tool that Majevski, MB has marked as allowed there may run on our booking page, and Majevski, MB gives that mark only to a tool configured not to record click positions, the text of clicked elements or clicked links (their addresses and labels), and to make no session recordings or heatmaps. If nda.lt runs here, it may receive page view data, for example the page address, which contains no personal links, the page you came from, device data and a browser identifier, but not click positions, the text of elements you click or the addresses and labels of links you click. DEK does not use advertising or retargeting tools (for example Meta Pixel or Google Ads) on our booking page. However, if you click a link to the DEK website on our booking page and you have agreed to marketing cookies in the DEK cookie window, an advertising tool running on the DEK website (for example Meta Pixel) may send the advertising platform the address of our booking page, from which our business can be identified. We do not receive this analytics data. You can change or withdraw your consent at any time on the DEK Cookie Policy page (https://dek.lt/en/cookies).

Who receives the data. We do not sell data. The data is received by:

  • Majevski, MB as our processor, and the sub-processors it uses (providers hosting the DEK platform, the email servers and the 1e.lt email campaign system in the European Union and, where we require a verified number or use "Premium SMS", the SMS provider SIA VERTEX LV in Latvia, which sends the verification codes and the "Premium SMS" messages), whose current list is published in the DEK Data Processing Agreement (https://dek.lt/dpa);
  • Majevski, MB as an independent controller, for the purposes set out under "When the DEK operator is an independent controller";
  • [the SMS gateway service asms.lt, provided to us by Majevski, MB under a separate agreement (data stored on servers in the European Union), and our mobile network operator [name];]
  • [calendar service providers (for example Google, Apple or Microsoft), if our specialists subscribe to their visit calendar through a private link: they receive and store under their own terms the data of visits from 30 days back to 90 days ahead (visit time and status, services, your first name, last name and phone number, our staff's notes or, if there are none, your booking note, and the visit address or meeting link);]
  • [the meeting platform [name], when a visit takes place online: when you join the meeting, you use that platform under its own terms;]
  • [our accounting service provider [name];]
  • public authorities, where the law requires it;
  • your email service provider and mobile network operator, which deliver the messages to you.

Transfers outside the European Economic Area (EEA). [Calendar service providers may also process the data outside the EEA under their own terms.] [If another of our service providers transfers data outside the EEA, we rely on [a European Commission adequacy decision / standard contractual clauses]; you can obtain a copy by writing to [email].] Our clients' data in the DEK platform is stored in the European Union. Service providers used by the sub-processors of Majevski, MB may also be located outside the EEA[, and requests passing through the content delivery network of the 1e.lt email campaign system may be handled in other countries]; such transfers are permitted only with the safeguards provided for in Chapter V of the GDPR (DEK Data Processing Agreement, https://dek.lt/dpa). How Majevski, MB transfers data outside the EEA for its own purposes (for example when using Google Analytics) is described in the DEK Privacy Policy (https://dek.lt/privacy).

How long we keep data.

  • We keep your client card for [period, for example 3 years after your last visit], unless you ask us to delete it earlier or the law requires us to keep it longer. After the card is deleted, your name, contact details, card notes and custom field data are no longer shown to our staff in the DEK platform with visits or in the client list, but the visit records (time, services, specialist, status, price, the notes and fields recorded with the visit, including the note you left when booking, [meeting link] and the message history of the last 12 months) remain in the DEK platform for as long as we use it and are shown under the label "Deleted client". [SMS correspondence with you remains and is shown under your phone number.] Your personal visit link keeps working.
  • [We keep SMS correspondence in the DEK platform for as long as we use it.]
  • The flag showing whether you agreed to receive news and offers is kept on your client card until it is changed (for example when you withdraw consent) or the card is deleted. [We keep evidence of your consent (when and how you gave it) separately [where] for [period].]
  • [We keep accounting documents for the period required by law.]
  • The DEK platform deletes message records (recipient, time and status, without the content of emails) after 12 months, and link click and email delivery events after 90 days.
  • A deleted client card is no longer used for messages. It stays in the DEK platform database marked as deleted until it is erased together with our other data after our contract with Majevski, MB ends, or until Majevski, MB erases its data (name, contact details, [date of birth, gender,] notes, custom field values, consents and link to a DEK Identity) earlier at our written request, within 30 days of receiving the request. The visit records [and SMS correspondence] then remain unless we ask Majevski, MB to delete them as well. Deleted data may remain in the hosting provider's backups for a limited time.

Your rights. You have the right to access your data and obtain a copy, to have inaccurate data corrected, to have your data erased or its processing restricted, to receive the data you provided in a structured, commonly used and machine-readable format and have it transmitted to another controller (where processing is based on consent or a contract), and to withdraw consent at any time. Withdrawing consent does not affect the lawfulness of processing before the withdrawal.

Right to object. You have the right to object at any time to processing of your data based on our legitimate interest (for example, the record of no-shows or the transfer of numbers for the combined reliability score), and you always have the right to object to processing for direct marketing.

How to exercise your rights. Write to [email] or contact us at [address]. We will reply within one month of receiving your request; if the request is complex or there are many requests, we may extend this by two further months, telling you so within the first month. You can do some things yourself: opt out of emails with the link in the email; confirm, cancel or reschedule a visit and change the language of messages through the visit link; and, if you have created a DEK Identity, see your visits in it, change your first name, last name and photo, or delete the identity (https://dek.lt/my). You cannot change the email address or phone number of a DEK Identity yourself: write to pagalba@majevski.com for that. Send requests about data that the DEK operator processes as an independent controller to pagalba@majevski.com.

Complaints. You have the right to lodge a complaint with the State Data Protection Inspectorate of Lithuania (L. Sapiegos g. 17, 10312 Vilnius, vdai.lrv.lt) or with the data protection supervisory authority of the European Union Member State where you live, work or where you believe your rights were infringed.

Changes to this notice. [We may update this notice; the current version is always published [where, for example on our website]. Last updated: [date].]

This notice was prepared using the DEK template. [Business name] is responsible for its content.

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